Calling all licensed Philippine real estate brokers and accredited real estate agents in need of CPD Credits for license renewal for 2016-2017: Please sign up now for the following Continuing Professional Development (CPD) Seminar for Real Estate Service Professionals in Manila, Philippines.
These seminars are conducted by accredited PRC-accredited Real Estate Lecturers:
Almost three years ago, I was preparing doing the first full-online real estate digital marketing course with Janette Toral, who mentored me and encouraged me to take finally get this project off my bucket list.
In retrospect, it was worthwhile to do for the maiden launch of the first Digital Marketing for the Real Estate Industry. As a PRC-accredited lecturer for real estate training since 2012, and being seen as an initiator for digital marketing for real estate brokers, I was glad to finally find a venue to pilot something purely for my colleagues in the field, in a medium—Internet and communications technologies– that I’ve long had a passion for. A full online course for real estate practitioners has been on my mind since 2008, after I graduated from Masters in Education in E-learning from Sheffield University.
I’m not a multi-tasker–and I find no prestige in being one should I succeed at all in becoming one. Focus, order and attention is what I prefer, given that there’s already a lot going on in the day of a full time real estate broker.
Delegation helps for non-key tasks. But once upon a time I wanted to do both with excellence, but that stressed me out. I wanted to do so well that I actually froze doing other things. So for all the merits that speakership brought me–good exposure among clients and colleagues, comments for good SEO, speaking engagements, sales rally motivational talks and training invites, and token financial renumeration, I felt that I channeled my energies there in one lump. I was looking at my sales production and my team formation. I felt that quieted down. I took a vacation from the lecturing circuit. And I apologize to those who didn’t get a response from me–I truly cocooned.
The practice definitely improved (what, Maita, you weren’t active while doing your lectures? Pwede namang sabay, ‘di ba? What were these sales that you were racking up for the last X years?!?). The joy of this business is to practice according to standards and beyond that you set for yourself.
And as a probable mentor for future RESPs new to the field, at some point shortly before the course ended, I knew that my speaker’s hat would be hung for some time as I focused back on my building up again my real estate brokering activities. I was happy that I was doing this one passion of sharing my knowledge with colleagues using online training. I was on online learner for 4 years, for this formal course in MEd. And I knew the effort it would take from others to be disciplined enough to do the course consistently, and finish it, like I did. But I also hoped that colleagues who persisted would be the richest at the end in terms of lifelong learning ‘ahas’ for the course, and growth in their practice in terms of real increase in their fees and client base.
The course gained acceptance. I opened our RESP colleagues to the reality that one can truly learn thru online means.
It also gave provided a venue for real estate service practitioners and wannabees to have an overview of using internet applications and advertising for competitive advantage. Today, the online modules on Internet Marketing for the Real Estate Industry are free and open to the public, as I agreed with Janette. My pilot project is done, and the task is ticked off my bucket list. I’ve achieved what I set out to do: To inspire fellow RESPs to not only use technology to compete ethically and well. It’s to go into a mindset of being open to change, embracing transformation and lifelong learning as a strategy to survive and thrive in this dynamic real estate service industry. I’m moving on to mentorship to a select few, newbie brokers who have more promise than experience on serving real estate customers well. The rewards of mentorship of the mind outstrips monetary rewards. But then, that’s why I believe in lifelong learning as I earn the more that I learn. With that, as I’ve said in many of the talks that I’ve conducted, one will never age and will never go broke in this business.
For real estate broker aspirants looking for a review class in the Taguig-Makati-Ortigas area, here’s one by the City of Taguig-Real Estate Board (CTREB) a constituent member of the Philippine Association of Real Estate Boards (PAREB):
Please contact the CRES Committee advertised in the poster above or visit the board’s page and look for CTREB Secretariat Raquel or Ms. Diana delos Reyes.
Looking for a review class for the real estate broker’s licensure exam this May 24, 2015 in other locations around the Metro Manila area? We mentioned some in our earlier post.
It’s that time of the year, fellow Philippine real estate service professionals, to do your general license and registration compliance tasks. Apart from securing your cedula (community tax receipt–some agencies still require it prior to securing other forms), renewing your NBI clearance, your ID documents, securing your broker’s insurance bond (required for license renewal) and your PRC license as needed, you will need to pay your Professional Tax to secure your Professional Tax Receipt (PTR) number.
This tax is imposed on persons engaged in the exercise or practice of their professions requiring government examination. That’s us RESPs together with doctors, lawyers, engineers, and other professionals. We need to pay the Professional Tax annually to the local government on or before January 31. Just go to the nearest City Hall business taxes unit , present your PRC ID and pay the Php 300. They then issue you a PTR. In my case, the PTR is one of the documentary requirements to renew my accreditation as a PRC lecturer for real estate training programs.
Most brokers that I ask don’t know that we need to do this. Then again, ours is a relatively young profession under the wing of the Professional Regulation Commission (PRC), hence there’s a need still for a wider dissemination of information to keep us up to speed with the practice’s requirements. What’s the benefit of paying the professional tax? Simply to be on the right side of the law. And that’s the only reason that I could find for paying this seemingly small tax, for now. I’ve been asking lawyer friends (and yet have to interview a local government official), to understand the rationale for it. Just to better appreciate why I should be encouraged to pay it annually.
You may refer to ftp://ftp.bir.gov.ph/webadmin1/pdf/taxguide.pdf of the full text of the Tax Guide for Professionals and http://www.dilg.gov.ph/PDF_File/resources/DILG-Resources-201162-e82508a484.pdf of the Full Text of Local Government Taxation.
Those who may be fence-sitting about becoming licensed real estate professionals: May 2015 will be the month of the LAST REAL ESTATE BROKERS LICENSURE EXAM, for those reviewing under the 120-unit seminar format. By 2016, the broker’s licensure exams will be exclusively for those who have finished the 4-year BS Real Estate Management (REM) program.
So don’t hesitate, go pro now! Attend the PAREB-Muntinlupa Real Estate Board’s (MUNREB) review class beginning January 17, 2015 at the Alabang Country Club, Ayala Alabang Village, Muntinlupa City. The seminar will be conducted by some of the top real estate lecturers in the industry.
Other locations for real estate brokers review seminars around Metro Manila and provinces are in the list below.
Slots are limited. For further details on how to secure your seat, call:
President Larry Catibayan :+63917-867-6487
IPP (Immediate Past President) Ricky Santos: +63917-819-1449
Corp. Sec. Pollen DCC +63905291-2972
The Muntinlupa Real Estate Board (MUNREB) is a duly-accredited local board of the Philippine Association Real Estate Boards (PAREB).
Need to find other locations and centers for Philippine brokers comprehensive real estate seminar for 2015? Check the following seminar and review schedules by other PAREB member boards. We’ll be updating this list as we receive more information on review seminars:
Manila Board of Realtors(MBR) : https://www.facebook.com/ManilaBoardOfRealtorsInc
City of Taguig Real Estate Board (CTREB) : https://www.facebook.com/CtrebProfessionals/photos/a.633303360085237.1073741825.310929718989271/716847641730808/?type=1&theater and https://www.facebook.com/CtrebProfessionals?ref=br_tf
Davao Board of Realtors : https://www.facebook.com/davaoboard
Pasay-Makati Real Estate Board (PMRB)(beginning January 10, 2015): https://www.facebook.com/pages/Pmrb-pasay-makati-realty-board/159291390801757
PAREB-Pasig Real Estate Board: — https://www.facebook.com/pages/Pareb-Pasig-Real-Estate-Board/1449584761927270
Tomorrow, October 3, 2013, we at EstateClass.com in partnership with DigitalFilipino.com bring you a pioneering online program for continuing professional development, one made with the Philippine real estate service practitioner (RESP) in mind.
The Digital Marketing for the Real Estate Industry 12-weeks webinar series ONLINE will cater to RESPs who need to respond to an increasingly global market of Philippine homebuyers & sellers found on the Internet.
We recognize that our real estate practitioners who seek advanced continuing professional development (CPD) are constantly on-the-go; who rarely make time to sit in class for continuing education needed for competitive advantage, but wish to take more rigorous training for self-improvement or promotion; and who prefer to take trainings that work around their busy professional & personal schedules.
Hence it is with these needs in mind that we designed the pioneer modules for The Digital Marketing for the Real Estate Industry series. For this first batch, participants will attend scheduled, facilitator-led live webinars. To ensure application & integration of lessons learned, we’ve included exercises, require participants’ to present their own online marketing campaigns projects for peer review, and facilitate discussions of real-world issues & solutions on digital marketing as shared by experts & fellow practitioners.
A webinar is defined as a seminar delivered over the Internet. This webinar series is delivered thru a specially designed e-learning platform built for live & asynchronous learning modes.
Participants may enroll anytime during the 12 weeks. What’s good about this is that those who miss the live webinars can access the recorded ones, as well as all seminar materials & discussions, from the e-learning archive.
As this is an online training program, registrants who submit all assignments & complete the series will be given a Certificate of Completion, which they may use to apply for credit units for self-directed learning/lifelong learning as defined in The Revised Guidelines of the CPD Program for all Registered & Licensed Professionals (Res. No. 2013-774) Series of 2013.
The program will be co-facilitated by two professionals passionate about technology, e-commerce & e-learning in their respective fields.
Janette Toral is the founder of DigitalFilipino.com and several pioneering Philippine e-commerce sites. Among a long and impressive list of credentials, Ms. Toral is a known social media guru in the Internet space, director of various internet and mobile marketing associations, as well as a sought-after speaker and lecturer on digital entrepreneurship, influencer marketing, blogging, social media and online PR.
Joining her is Margarita “Maita” Herce Siquijor, a seasoned & full-time real estate broker, digital marketing practitioner and trained e-learning program facilitator & designer. As an advocate of IT literacy and online education to help raise the real estate service professional’s global competitiveness, Ms. Siquijor has been a speaker on Internet Marketing for RESPs in several Philippine real estate conferences and seminars. She is a PRC-Accredited Lecturer for Real Estate Training Programs. She is the founder of several property brokerage sites, including Architerra Manila Properties, and ResidencesManila.com, CondoInManila.com. A BS Management graduate of the Ateneo de Manila University, she is also the sole Filipino to graduate with a Masters in Education (MEd) in E-learning from Sheffield University, a research-led university, and one of the proponents of e-learning training & research in the UK. Maita will be facilitating the real estate industry case studies integration, community discussions & online mentoring for projects & peer reviews.
Target Audience for Digital Marketing for the Real Estate Industry, Philippines:
1. Online Business Model for Real Estate Selling
Schedule: October 3, 2013 (7 pm to 8 pm)
2. Tools and Services Every Real Estate Professional Must Know
Schedule: October 10, 2013 (7 pm to 8 pm)
3. Real Estate, E-Commerce, and Data Privacy Policies
Schedule: October 17, 2013 (7 pm to 8 pm)
4. Generating Traffic, Leads, Inquiries from Search Engine Results
Schedule: October 24, 2013 (7 pm to 8 pm)
5. Educate: Creating a Website and Blog focused on Buyer Needs
Schedule: October 31, 2013 (7 pm to 8 pm)
6. Posting of Real Estate Listings in Forums and Directories
Schedule: November 7, 2013 (7 pm to 8 pm)
7. Internet Advertising – Process Flow in Marketing Online
Schedule: November 14, 2013 (7 pm to 8 pm)
8. Customer Relationship Management
Schedule: November 21, 2013 (7 pm to 8 pm)
9. Build Relationships with Email Marketing
Schedule: November 28, 2013 (7 pm to 8 pm)
10. Social Media Marketing
Schedule: December 5, 2013 (7 pm to 8 pm)
11. Hiring a Virtual Assistant
Schedule: December 12, 2013 (7 pm to 8 pm)
12. Getting Sellers and Helping them online
Schedule: December 19, 2013 (7 pm to 8 pm)
The boot camp will begin on October 3, 2013 (7 pm to 8 pm).
Fee: Php 2,500.00 for the complete, 12-webinar series.
[This intake is now over. In light of the suspension of approval of courses falling under self-directed learning under the new CPD Guidelines for PRB-RES, The Digital Marketing Course for the Real Estate Industry is now offered free at DigitalFilipino.com. Note that said online series may not be approved as material, neither in whole nor in part, or inclusion in websites of any organization or individual with the express joint approval of the above-named authors of this online series.]
For real estate professionals starting a concerted digital marketing campaign, is lead generation the key to your success? How many leads do you need from online efforts to make a sales production worth Php 100M a month?
A lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. Before the term ‘online lead’ even became popular, we defined a SALES LEAD as simply separating the prospect from the suspect: The suspect’s info must meet the criteria on several counts before it becomes a qualified lead.
Online lead generation is an Internet marketing term that refers to generating prospective buyer interest or inquiry into a business‘ products or services through the web. Companies and individuals do it for list building (clients or products, in this case property listings), e-newsletter list acquisition, building out reward programs, loyalty programs or for other member acquisition programs. A person is a qualified online lead if he:
Clients and listings leads are the traditional blood lines of the real estate business. But for online efforts in this age of the Internet, you can generate even a handful of these in no time after learning even the most basic of lead generation techniques.
You can generate at least .2-.5% lead response from the population of people that you reach. That is a conservative response rate for a traditional direct marketing letter campaign. And many internet marketers claim that online efforts surpasses this response rate, the better lead generation technique becomes.
Though companies may use SEO experts use many methods to improve this, some worth thousands of dollars, start-up internet marketers go by the classic rule that you can increase the number of qualified online leads generated by placing online ads in the right community or website, increasing the frequency of exposures online or having a diligent email marketing campaign to the right list.
However, in an article from the Harvard Business Review “The Short Life of Online Sales Leads” , research showed that most companies using the internet to generate sales leads aren’t responding quickly enough to handle them to sustain their interest. The stats from this study says:
The average response time to an inquiry, among companies that responded within 30 days, was 42 hours. That’s an organized company marketing effort. But for individual practitioners like yourself, how long do you take to respond to your inquiries or to follow-up a previous one? How many leads can you follow-up daily? How many probably good leads have you lost that you’ve spent time and effort to generate? If you’ll live up to your tagline, “Real Estate SERVICE Professional”, be prepared to have a lot of patience to nurture leads, online or offline, generated thru the Net til they’re ready to purchase with you. In another article, “The Myths of Online Real Estate Lead Generation” by RISMedia.com, 50% of online leads do not convert into sales for 12-24 months.
So after you’ve captured a lead, now what? How do you sustain them until they are ready to even book a viewing appointment with you? From the top of my head, these are what I and other real estate brokers that I know have done as part of basic online marketing, and my thoughts.
Were you expecting more techniques? Something more fancy? Yes, there are many other ways to use Internet-based apps and tools to nurture a real customer relationship, other than those mentioned, that can both generate and convert leads.
But for individual real estate practitioners new to lead generation, sometimes it only takes a refining of any or all of the five methods to improve sales exponentially in a few short sittings. For those looking for an advanced way to do lead generation, it may come down to improving efficiency and bringing down cost per lead. You may decide to simply buy online leads from a company to off-load you with the burden of the campaign (as you feel it’s more important to face the client rather than sit at the computer), or re-hash your sites by hiring developers, virtual assistants and even an SEO company on a per-project basis. But it all boils down to persistently inviting & cultivating the lead thru online means ’til they’re ready to sign on the contract.
A real estate lead is not a statistic. It’s a real person, looking for a safe & successful solution to fill his housing need. Using the Net apps effectively to provide that personal, empathetic connection to care for a hundred leads a day ’til they’re ready to meet up & sign with you is an equally vital skill for gaining internet marketing success. Lead conversion, not lead generation alone is really the key to online marketing success. What do you think?
Want to know more about strategies and methods for lead generation and lead conversion? These are two of many topics tackled in our full online bootcamp made just for Philippine real estate service professionals, ” Digital Marketing for the Real Estate Industry” happening live on Oct. 3, 2013. To find out about the topics, check out our brochure Digital Marketing for the Real Estate Industry. Or click on this link to sign up for a slot now!
We are pleased to announce the first, full online & facilitator-led workshop on digital marketing tailor-fitted for Philippine real estate service professionals (RESPs). The Digital Marketing for the Real Estate Industry bootcamp aims to help arm RESPs with tools and strategies to win the virtual battle for qualified customers. Now you can learn digital marketing techniques, anywhere and anytime!
This 12-week webinar series (supported by 1 year membership to the site that includes weekly consultation sessions) is designed to support real estate service professionals who may need CPD Credit Units (CU) for their license renewal under Section 4.4 and 20 of the Professional Regulation Commission’s (PRC) Guidelines for the Continuing Professional Development Program (2013-774) for all Registered & Licensed Professionals.
Though this online offering is not yet a CPD-accredited program, it will fall under the category of self-directed learning (under online-trainings). Individual RESPs can present their certificates of completion of this program and may apply for its accreditation for credit units (CUs) for self-directed learning under the new CPD guidelines. As learning proof will have to be provided by the Real Estate Service Professional taking this program, each lesson will have assignments and hands-on exercises. PRC will have the discretion to assign the number of credit units for this program at the point of application.
DigitalFilipino.com‘s founder and top e-commerce and social media trainer Janette Toral partners up once more with full-time real estate broker, accredited PRC lecturer for real estate training programs and digital marketer Maita Siquijor of EstateClass.com to bring you this comprehensive program. Both seasoned practitioners, e-trainers and passionate advocates in their respective fields, Janette and Maita have expanded the design of the original in-class seminar into a full online offering.
From crafting the digital marketing plan to selection, creation, management and maintenance of customer-centric online environments for prospecting and customer relationship management; from SEO, Social Media to the selection of virtual assistants; and cases where you will exchange learning experiences, real-world problems & solutions in digital marketing as experienced by RESPs. At the end of this workshop, you will be able to launch your virtual campaigns with greater confidence & expertise.
Course Fee: An introductory price of only Php 2,500 for all 12 webinars.
Inclusions: Access to the course, participation in webinars, course materials and bonus courses for jumpstarting your digital business.
To view our course outline, fill up the form below:
Contact us to inquire or call +63917-5276537. Join now, limited slots are available!
Note: In the interest of improving this online workshop, the organizers reserve the right to modify the schedule & topics covered herein without prior notice.
This ground-breaking online workshop is offered by
in partnership with
Out of 2,969 exam takers, 1,928 newly minted real estate brokers passed the PRC March 2013 Philippine real estate brokers licensure exams. The PRC exams were held in Manila, Baguio, Cagayan de Oro, Cebu, Davao, Iloilo and Lucena. Ateneo De Manila University (ADMU) graduate Jacob Tan Ng took the top spot with an
85.25% average rating. Below is how schools fared in the ranking of exam takers.
Here’s the full list of all exam passers (source: PRC Website):