DATE:
Workshop Sessions: Nov. 18-Nov. 19, 2011; 1-5 pm
Online Project Presentation, Group Review and Consultation: Nov. 20-26, 2011
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WORKSHOP VENUE: Le Bistro Vert, Fraser Place Manila, Valero St., Salcedo Village, Makati City (Click the link to see the map)
SCOPE: This is a hands-on workshop combined with online groupwork for individuals who aim to understand and implement a digital marketing initiative for their business. It will also be beneficial for real estate professionals who want to strengthen their current Internet marketing campaigns to improve their lead generation and overall sales results.
PARTICIPANTS:
METHOD: Two, half-day workshop sessions; one-week online session for individual project submission, presentation, guided group review & critique, and Subject Matter Expert (SME) consultation
CERTIFICATE: Certificates of completion will be given to those who finish both the face-to-face workshop and the online participation requirements; Certificates of Attendance will be given to those who complete only the workshop portion
PRICING: P5,600/head (Early Bird rate valid up to November 11, 2011; regular rate is P6,720/head); rate is VAT inclusive; handouts, snacks and coffee provided during the workshop
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YOUR WORKSHOP SPEAKERS:
Janette Toral is the Founder of DigitalFilipino.com. Dubbed as ‘The Mother of E-commerce Law”, Janette is a sought-after speaker & trainer, here and abroad, for search engine and social media marketing, blog marketing, Internet advertising, e-commerce, e-learning, online payments, and software project management. She is an author of four books and 14 research reports on e-commerce and the Internet. She served as technical and policy consultant for e-commerce for government and private corporations. Janette is a recipient of the DTI/CITEM E-Services Philippines E-Champion Award 2008 for Policy Development, and founder of the Philippine Internet Commerce Society, where she served as president for 5 years (1997-2002). She lobbied for the passage of the Y2K Law and E-Commerce Law (Republic Act 8792).
Maita Herce Siquijor is the President of La Maisonette Manila Inc., a property brokerage firm. She is the owner of several web properties including EstateClass.com, Your Condo in Manila, ResidencesManila.com and Architerra Manila Properties . She has been a full-time, licensed real estate broker for over a decade, and a past Trustee of the Philippine Association of Real Estate Boards (PAREB)-Muntinlupa Real Estate Board (MUNREB) in Alabang. An advocate of IT & e-learning in professional real estate service, Maita has served as resource speaker in industry conventions and seminars, and as designer and facilitator for online training courses for brokers. She is a Management graduate from Ateneo De Manila University and is the first and only Filipino to graduate from the Master in Education (MEd) in E-learning program from Sheffield University in England, UK.
OTHER WORKSHOP INFORMATION:
REQUIREMENTS: Participants must bring their own laptops; though the training venue is wi-fi enabled, it is recommended that you bring a wi-fi stick
MAXIMUM PARTICIPANTS: 20 pax
COURSE OUTLINE:
Day 1, Nov. 18, 2011: Business Blogging and Websites
1) Introduction: The Internet Environment for Real Estate
2) The Digital Mix for Real Estate Marketing
3) The Buying Process
4) Blogging for Business
• Blogging 101
• How to use blogging for business
• Content build-up strategy
• Promoting your blogs
• Building an audience
• Monetizing your blog
• Using 3rd party blogs for carrying out blog marketing campaigns
• Creating a blog marketing campaign plan
• Case studies of real estate blogs
• Blogging etiquette
• Notes on HLRUB/DTI compliance in online promotions for real estate developers & sellers
• Blogging tips: Maintaining project & seller credibility in online real estate sites
5) Websites & Online Venues for Real Estate Promotions
6) Guided hands-on sessions & exercises
Assignment: Designing the site; peer group assignments
Day 2, Nov. 19, 2011: Introduction to Social Media and Networking Marketing for Real Estate
1) Social Media & Networking 101
2) Types of social media and networking sites
3) How to use social media and networking for property promotion & marketing
4) Social Media and Networking Marketing for Project Developers, Homebuilders and Serviced Apartment Owners
5) YouTube, Flickr, and Media Sharing for Business
• Media Sharing 101
• How to use media sharing for business
• Media sharing etiquette
• Media sharing tips
6) Presentation and Review of Sites and Social Media Plan for in-class comment; explanation of participant online review method
Nov. 20-26, 2011: Online Project submission, presentation, guided group review & critique, and Subject Matter Expert (SME) consultation
Disclaimer: The workshop organizer reserves the right to modify or substitute portions of the workshop content to better serve its intended learning objectives; or to cancel the workshop and provide an alternative workshop, workshop date or venue in the event of insufficient class enrollees or fortuitous events. No refunds on cancellations in enrollment. However, the organizer may apply the enrollee’s payment for attendance in future workshops by La Maisonette Manila Inc.
Workshop Organizer:
in cooperation with
For more about Philippine Real Estate Workshops, Webinars and Online Courses contact:
Gerry P. Siquijor
Marketing Director
E-mail: gsiquijor@residencesmanila.com
Phone: (632) 215-1431
Mobile: (63) 917-868-4941
Website: Www.EstateClass.com
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